Theory Into Practice: The Neuropsychology of Influence and Decision-Making
Description
The long-awaited follow-up to one of our most popular publications, The Neuropsychology of Influence and Decision-Making (2018), is now available. In our newest publication on this topic, we review the suite of notable psychological concepts of which marketing professionals should be aware due to shifting consumer attitudes and decisions, including our clients. Theory Into Practice: The Neuropsychology of Influence and Decision-Making (2022) is a guide designed to assist A/E/C professionals in identifying opportunities where the concepts could be integrated and operationalized to develop powerful branding efforts, potent communication campaigns, and persuasive client capture strategies.
