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The SMPS Foundation delivers research and marketing intelligence to inspire success and improve bottom-line results. It is a not-for-profit 501(c)(3) organization established by SMPS in 1992 to develop a greater understanding of the role and value of marketing and business development in industries the Society serves. The SMPS Foundation is funded by donations and is underwritten by SMPS. Gifts by U.S. citizens may be tax-deductible for charitable purposes.

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