Description

By Holly Bolton, CPSM, Director of Marketing, CE Solutions, Inc.; Dana Galvin, CPSM, Corporate Communications Director, Barton Malow; and Adam Kilbourne, CPSM, Director of Marketing, Tec Inc. Engineering & Design. With user-generated content, the dynamic communication method of social media provides a virtual megaphone to share our voices with the world through our mobile devices and keyboards. While some skepticism exists about the relevance of social media for marketing and developing business in the architecture, engineering, and construction industry, our white paper illustrates that, when leveraged appropriately and strategically, social media can be used as a tool to support building and fostering relationships while marketing a firms employees and their expertise, knowledge, and creativity. (2011)