Description

In its book, A/E/C BUSINESS DEVELOPMENT--The Decade Ahead, the SMPS Foundation conducted primary research to probe the behaviors of both buyers and sellers of A/E/C services. A team of almost 30 marketing and business development professionals--most of whom are Certified Professional Services Marketers (CPSM) or Fellows of SMPS--recently completed a year-long effort to research and analyze the current state of buying and selling and to identify key forces that will impact business development in the A/E/C industry in the coming decade. A/E/C BUSINESS DEVELOPMENT--The Decade Ahead documents the findings of this comprehensive research initiative. The book offers an informative look at the future of the industry from the perspective of buyers and sellers. The findings and recommendations will aid professional services firms to enhance competitive advantage, deepen business development knowledge and skills, and plan strategically for the future. 179 pages, Download PDF Format.